| Course title | |||||
| 戦略的ビジネスプラン [Strategic Business Plan] | |||||
| Course category | The Professional Degree Program of Industrial Technology and Innovation | Requirement | Credit | 2 | |
| Department | Year | ～ | Semester | Spring | |
| Course type | Spring | Course code | 1060814 | ||
| Instructor(s) | |||||
| 津川 若子, 柴田 徹 [TSUGAWA Wakako, SHIBATA Toru] | |||||
| Facility affiliation | Graduate School of Engineering | Office | Email address | ||
| Course description |
|
Business Plans (BPs) of the modern age are highly standardized documents but come in various formats. We will analyze some traditional BP formats to understand the structure, meaning, and writing tips. Without such knowledge, prevalence of new ideas and technology or development of economy will not be achieved; commercialization of technology and ideas is a process that presents many challenges to overcome not only for individuals but also companies. This course is designed to allow students to obtain the knowledge of BPs and business models and to learn methods to create new ideas. Additionally, students will gain experience in creating a BP on a new product or a new business in a simulated setting of a partner company through realistic examples. (Students are required to create a BP proposal of a new product or a new business and present it to the management of the company.) Students are expected to not just understand traditional, typical and systematized BPs but learn a BP of a new style and structure through experience in a case with the real company. The course should provide an opportunity for students to come up with a strategic BP. - In the first seven classes of this course, we will lean about the strategic BP through lectures and the case method based on specific examples. The subsequent eight classes of the course will provide the students with an opportunity to create a BP for a real company. - The second half of the course will be in the form of Project Based Learning (PBL) with cooperation from the company. - Students who wish to take this course are expected to meet with personnel from the partner company with respect, maintain confidentiality of the company's information, and never cause any trouble to the company. - Students are also expected to attend all classes in principle and be willing to work outside the class hours (to do homework, survey, etc.). This is because the students will be divided into small groups for the PBL, where teamwork is the key. Unexcused absence or unfinished homework will hinder other members of the team from learning. |
| Expected Learning |
|
- Understand concepts such as marketing, resource analysis, competitive advantage, business models, return on investment, and implementation system on the basis of the actual case of the partner company. - Tackle various management issues by utilizing all the knowledge learned in the course, and understand methods to create new ideas. |
| Course schedule |
|
The 1st class [Orientation] Description of course planning, general discussion on BP, etc. The 2nd class [Lecture] Method of analyzing environment of companies, method of analyzing company resource, etc. The 3rd class [Lecture] How to create ideas, how to utilize intellectual property information, etc. The 4th class [Lecture] How to make a business model, initiative and entry barriers, etc. The 5th class [Lecture] Investment versus effect, how to make financial plans, implementation system, etc. The 6th class [Case Method] Analysis of specific cases of small-to-medium sized companies (part 1), contracts and business plans, etc. The 7th class [Case Method] Analysis of specific cases of small-to-medium sized companies (Part 2), competitive advantage, etc. The 8th class [Presentation from partner company] Company outline, business outline, explanation of management issues, Q&A The 9th class [Group work] Group formation, organization of information of the partner company, understanding of issues, etc. The 10th class [Group work] Analysis of the environment of the partner company, identification of competitiveness, etc. The 11th class [Intermediate presentation] Information organization and progress report, feedback etc. The 12th class [Group work] Creating ideas to be proposed, creating BP plans, etc. The 13th class [Intermediate presentation] Presentation of proposed ideas, explanation of BP, feedback, etc. The 14th class [Group work] Revision and revisit of BP, finalization of proposals, etc. The 15th class [Final Presentation] Presentation of BP for the partner company, evaluation of BP * Students must attend the 8th and 15th classes because of the attendance from the partner company. |
| Prerequisites |
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- Students interested in development of new products and the startup of a new business - Engineers or consultants who wish to improve the business acumen |
| Required Text(s) and Materials |
| - To be distributed during the class in principle |
| References |
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- "How to make of the idea," James W. Young, 1988, CCC Media House - "Organize science of thinking" Toyama Shigehiko, 1986, Chikuma Shobo |
| Assessment/Grading |
| Comments on the presented BP 40%, contribution to the class (questions and comments during the class, etc.) 30%, attendance and reports 30% |
| Message from instructor(s) |
| Results of PBL vary significantly depending on partner companies and group work, which poses uncertainties but is also a source of great fun. To create a strategic BP is to create a blueprint for future. Future presents uncertainties and risks but also offers enjoyment and dream. I hope students believe in such enjoyment and dream while participating in this course. |
| Course keywords |
| Idea creation, business plan, PBL |
| Office hours |
| - |
| Remarks 1 |
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| Remarks 2 |
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| Related URL |
| - |
| Lecture Language |
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| Last update |
| 3/22/2017 10:32:24 AM |