Course title
Principles and Potentials of Agribusiness   [Principles and Potentials of Agribusiness]
Course category   Requirement   Credit 2 
Department   Year   Semester Fall 
Course type Fall  Course code 018102
Instructor(s)
千年 篤, 澁澤 栄, 草処 基   [CHITOSE Atsushi, SHIBUSAWA Sakae, KUSADOKORO Motoi]
Facility affiliation Faculty of Agriculture Office   Email address

Course description
This course discusses the broad spectrum of agribusiness, with an emphasis on technologies and markets. The course consists of two sections. The first section explores various emerging technologies that might innovate food and agricultural systems, leading to new agribusiness in the future. The second section provides the fundamentals of production, marketing and distribution throughout the food supply chain (food system). This section includes such topics as food safety, risk analysis of food and corporate social responsibility.
Expected Learning
To understand the fundamentals of agribusiness and emerging technologies that would innovate food and agricultural systems.
Course schedule
1C. 10/3(W): Introduction, Overview of Agriculture and agribusiness
2K. 10/10(W) Basic economics: supply and demand, market equilibrium
3S. 10/15(M)Emerging technology for agribusiness 1): Precision Agriculture 
4S. 10/17(W): Emerging technology for agribusiness 2): Global G.A.P
5S. 10/22(M): Emerging technology for agribusiness 3): Next Players
6S. 10/24(W): Emerging technology for agribusiness 4): Agro-medical Foods
7C.10/29(M): Agricultural markets, Types of agribusiness, Explanation of assignment (own project)
8K.10/31(W): Behavior of agribusiness agents: private firms vs. cooperatives
9K. 11/5(M): Strategies of agribusiness agents: price discrimination, integration, scale economies and scope economies
10C. 11/7(W): Presentation by students, Branding and certification
11. 11/12(M): (School Festival Clearing) Proceeding with own project
12C. 11/19(M): Food safety
13C. 11/21(W) Food safety and risk analysis
14C. 11/26(M) : Presentation by students
15C. 11/28(W) : Final examination

** The order of a series of lectures above may change due to some unexpected events.
Prerequisites
Understanding basic microeconomics is preferred, but not required.
Required Text(s) and Materials
No specific text book is used.
Some materials will be distributed in class while other references will be announced.
References
Cliff Ricketts and Kristina Ricketts, Agribusiness: Fundamentals and Applications (2nd ed.), Delmar, 2009.
Assessment/Grading
Attendance (15%), Presentation (25%), Final examination/Term paper (60%)
Message from instructor(s)
Course keywords
Food supply chain, Technology, Innovation, Market, Food safety, Risk
Office hours
On the appointment basis. Please contact me by e-mail at chitose@cc.tuat.ac.jp. Location: Bldg. #2 206.
Remarks 1
Remarks 2
Related URL
Lecture Language
English
Language Subject
English
Last update
10/20/2018 12:18:42 PM