Course title
食農マーケティング論   [Advanced Agri-Food Marketing]
Course category		Requirement		Credit	2
Department		Year	1～	Semester	Spring
Course type	Spring	Course code	05MS5232
Instructor(s)
野見山 敏雄   [NOMIYAMA Toshio]
Facility affiliation	Faculty of Agriculture	Office		Email address

Course description

I choose one textbook and perform a report and a discussion in a reading by turns form. I comment on an associated item with a lecture as needed. In addition, I practice the marketing research. It is the plan for "a purchasing shop and the dining rooms of the TUAT consumers' cooperative" in this year.

Expected Learning

We learn about the basics and application of the marketing and consider problems of the reality society.

Course schedule

1. Gguidance and literacy check 2. Significance and process of marketing 3. Environment analyses and discovery of the market opportunity 4. Segmentation, targeting 5. Positioning 6. Product strategies 7. Pricing strategies 8. Circulation strategies 9. Communication strategies, brand strategy 10. Marketing researches (1) 11. Marketing researches (2) 12. Marketing researches (3) 13. Mmarketing researches (4) 14. Presentation and general discussion

Prerequisites

It is desirable for the attendance student to study economics, agricultural economics.

Required Text(s) and Materials

Glow biz B-school compilation "Revision third edition, Glow Biz, MBA marketing," Daiyamondosha, 2,800 yen

References

Hisamitsu Ihara "Marketing to learn with a case study” Minerva Publishing , 3,000 yen

Assessment/Grading

I evaluate attendance (50 points) and a report (50 points) generally.

Message from instructor(s)

I want to regard the investigative posture of the student.

Course keywords

Farm products, food, marketing, market

Office hours

It is 6:00 from 4:00 p.m. on the afternoon of Thursday.

Remarks 1

Remarks 2

Related URL

http://web.tuat.ac.jp/~amtuat/nomiyama.htm

Lecture Language

Japanese

Language Subject

Last update

3/14/2018 3:00:22 PM