Course title
食料関連産業特論   [Advanced Agribusiness]
Course category		Requirement		Credit	2
Department		Year	1～	Semester	1st
Course type	1st	Course code	05MS5231
Instructor(s)
野見山 敏雄, 観山 恵理子   [NOMIYAMA Toshio, MIYAMA Eriko]
Facility affiliation	Faculty of Agriculture	Office	afjgxte/L1151	Email address

Course description

Food system and agribusiness are developing with the globalization of agriculture and food market. By this subject, we think a food system from a global viewpoint, grasp the present conditions and problems and examine the future prospects.

Expected Learning

The goal of this course is that students will be able to understand food system more deeply through reading text books and discussion. Corresponding criteria in the Diploma Policy: See the Curriculum maps. URL: https://www.tuat.ac.jp/campuslife_career/campuslife/policy/

Course schedule

We will read the assignment book in turn. It takes the form of a participatory class in which each participant gives a presentation on the chapter that he or she is in charge of and all participants discuss it. We will focus on the speech and presentation during class. Miyama will be in charge of the first half. 1. Guidance Introduction 2. The business environment of Japanese agriculture will change. 3. Produced "Weak" agriculture 4. Those who destroy Japanese agriculture 5. Claim to deceive the people 6. To strengthen Japanese agriculture 7. Agricultural Cooperatives Reform and TPP 8. Reading in a circle and summarizing the first half Nomiyama will be in charge of the second half. 9. Marketing Significance and Process 10. Environmental Analysis and Discovery of Market Opportunities 11. Segmentation, Targeting 12. Product Strategy 13. Pricing Strategy 14. Distribution Strategy 15. Review

Prerequisites

It is desirable for the attendance student to study economics, agricultural economics.

Required Text(s) and Materials

All the text books are written only in Japanese, so please refer to the Japanese syllabus. Glow biz B-school compilation "Revision third edition, Glow Biz, MBA marketing," Daiyamondosha, 2,800 yen Glow biz B-school compilation "Revision third edition, Glow Biz, MBA marketing," Daiyamondosha, 2,800 yen Glow biz B-school compilation "Revision third edition, Glow Biz, MBA marketing," Daiyamondosha, 2,800 yen

References

Hisamitsu Ihara "Marketing to learn with a case study” Minerva Publishing , 3,000 yen

Assessment/Grading

Evaluate comprehensively according to the content of the report, participation in discussions,class participation, etc. The overall rating is 50% for the first half and for the second half. In the first half, 30% of the students said in class, 30% gave presentations, and 40% gave reports. The second half is evaluated in the report.

Message from instructor(s)

I expect investigative attitude of the students.

Course keywords

Farm products, food, marketing, market, food system, globalization, food sovereignty

Office hours

Nomiyama: It is 6:00 from 4:00 p.m. on the afternoon of Thursday. Miyama: by appointment

Remarks 1

Remarks 2

Related URL

http://web.tuat.ac.jp/~amtuat/nomiyama.htm

Lecture Language

Japanese

Language Subject

Last update

3/6/2020 8:35:19 AM