Course title
技術企業経営概論   [Technology Corporations]
Course category	The Professional Degree Program of Industrial Technology and Innovation	Requirement		Credit	2
Department		Year	～	Semester	1st
Course type	1st	Course code	1060806
Instructor(s)
林田 英樹   [HAYASHIDA Hideki]
Facility affiliation	Graduate School of Engineering	Office	afjgxte/L1151	Email address

Course description

Management　Strategy consists of Corporate Strategy and Business Strategy. Technology strategy is part of business strategy. Technology strategy is the highest priority for the manufacturing company due to the establishment of competitive advantage and sustainable competitiveness. Technology strategy covers the total business process so that we should focus on the total business process technology development, but the total value chain. In order to be the new business from the created new technology, it is required to have the concrete technology strategy due to the conversion of the innovation from real corporate value. That is the reason technology strategy is the key driver of the competitive sustainable growth for the company and how to plan and execution of the technology strategy is the big issue .

Expected Learning

Knowledge & Comprehension point (1) can distinguish corporate strategy and business strategy (2) understanding the strategy process (3) knowledge of analysis tools and framework Thought and judgment point Can indicate the issues on management strategy, technology strategy, in the real business and analyze multifaceted analysis using knowledge of business/technology strategy and framework and explain that. Attitude point Participation in classes discussion through remarks with purpose consciousness and logic Skills & expression point Can incorporate basic knowledge, tools and framework of technology strategy into reports and remarks appropriately and effectively

Course schedule

１）With respect to the planning and implementation of technology strategy, necessary knowledge, frameworks, tools etc. are explained associated with case studies. Corporate strategy and technology strategy: enhance competitive advantage and sustainable growth. Environment Analysis under uncertainty business environment. Technology strategy planning and execution for the issues of to be. Technology strategy evaluation Execution and implementation of technology strategy ２）Discussion of the case company's issue in the technology strategy. Case Discussion has been performed by using acquired knowledge, framework, and analysis tools through the lecture. #1 Guide of the lecture & report ［Keyword］Management Strategy, Business Strategy, Technology Strategy, Case study: Nintendo #2 Fundamentals of Technology Management (1)［Keyword］Business environment analysis、Innovation model, Case study: Nichia, New business development of white LED #3 Fundamentals of Technology Management (2)［Keyword］Competitive Domain, Value Chain, Case study: QB net: QB house #4 Technology Strategy(1)　 　　　　　　　　 ［Keyword］Management Strategy & technology strategy, Technology road map, Case study: Zeon　 #5 Technology Strategy(2) 　　　　　　　　　 ［Keyword］Intellectual Property, Alliance, Case study: Toyobo, Dyneema #6 Short Summary Fundamentals of Technology management, Case group presentation #7 New Busines Creation strategy(1)　　　　　［Keyword］Product Development process, PPM, Open Innovation, Case study: Mitsubishi Heavy Industry　　　　　　 #8 New Busines Creation strategy(2)　 　　　 ［Keyword］Organization structure, Intrapreneur, Innovation Leader, Case study: Yamato　Transport #9 New Busines Creation strategy(3)　　　　 ［Keyword］Value Co-creation, Business model, Business eco-system, Case Study: NTT Docomo #10 Technology Marketing strategy : Customer Value Creation ［Keyword］4 Stage of Innovation, environment analysis, SWOT-TOWS, Case study: Komatsu　　　　　 #11 Technology Marketing strategy : Core competence ［Keyword］core competence, RBV, Case study: Canon #12 Technology Marketing strategy : Market Innovation ［Keyword］Product Archtecture, Open & Close, Platform, Case study Apple 　 #13 R&D Project management ［Keyword］Stage gate (Phase gate) system #14 M&A, Corporate Venture Capital ［Keyword］Business Entrepreneurship, Start-up from University, CVC, Case study: JT #15 Summary & Group Presentation　 ［Keyword］Summary of total lecture & group presentation

Prerequisites

Marketing, Finance,

Required Text(s) and Materials

NO textbook Case will be delivered in advance of the lecture. The materials will be presented through Moodle.

References

Strategy Safari , Henry Minzberg, 2009　 Introduction of Management Analysis Hirokazu Ohtsu, Diamonds, 2013 Competitive Strategy as a story Ken Kusunoki, Toyokeizai Inc. , 2010 Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) James Collins & Jerry Porras, HarperBusiness,2002 Open Innovation: The New Imperative for Creating And Profiting from Technology, Henry Chesbrough, Harvard Business School P. 2006 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Chan Kim, & Renee Maubrorgne, Harvard Business School Pr. 20015 Winning at New Products: Creating Value Through Innovation Cooper, Basic Books 2011 M&A of JT　Yasushi Shingai, NikkeiBP Inc. 2015

Assessment/Grading

Over 70% attendances are requested. Evaluation will be determined by the 5-point method. S (90-100): Superior A (80-89): Good B (70-79): Fair C (60-69): Poor D (0-59): Not Applicable Reports: 70%, Class contribution: 30%.

Message from instructor(s)

I believe that everyone approaches the ideal person that imagined in the young age. Never give up the dream however never stop any efforts. I believe it is important to believe to become true in a someday.

Course keywords

Technology management, corporate, accounting, finance, governance, organizational behavior, venture, financing, intellectual property, research and development management, management strategy

Office hours

Contact the professors directly by email in advance.　hideki-hayashida@go.tuat.ac.jp

Remarks 1

Remarks 2

Related URL

Lecture Language

Japanese

Language Subject

Last update

3/11/2019 8:34:39 PM