| Course title | |||||
| ベンチャービジネス論 [Introduction to Venture Business] | |||||
| Course category | Liberal Arts and Fundamental Studies | Requirement | Credit | 2 | |
| Department | Year | 2～4 | Semester | 3rd | |
| Course type | 3rd | Course code | 020204 | ||
| Instructor(s) | |||||
| 深沼 光 [FUKANUMA Hikaru] | |||||
| Facility affiliation | Graduate School of Engineering | Office | afjgxte/L1151 | Email address | |
| Course description |
|
Learn about the outline of venture businesses and business startups including related topics such like finance and marketing. This course is offered as one of the Extended General Education courses of the Global Integrated Studies. The lectures are designed based on his firsthand experiences of the lecturer (part-time). He has worked for the government financial institution, which provides loans for about 30,000 business startups every year. After experiencing loan and collection officer at a branch office, he has studied venture business and business startups at the research institute of the financial institution for a long year, collecting many startup cases. In addition, he got MBA in the U.S., and worked as an internship consultant for local IT venture company. In this course, these experiences of the lecturer will contribute to improve the students’ understanding level about venture businesses, introducing not only theories but also real startup cases. |
| Expected Learning |
|
Learn the basic knowledge as business persons, understanding venture businesses and business startups, including related topics such as marketing and finance, and get ability to solve problems in the reserch or in the real business world. ・Compentency Development: Initiative and Autonomy○, Mission-oriented Research and Problem-solving○, Academic Ethics◎, Knowledge on Science and Technology○ |
| Course schedule |
|
1 Venture Business and Business Startup (Facts of Business Startups in Japan & the Role of startups Business Startups 2 Universities and Venture Businesses (Relation between Venture Business and University & Colaboration of Business World and University) 3 Attribute of Business Startup Process (Difference between Startups and Existing Businesses) 4 Discovery and Evaluation of Business Opportunity 5 Construction of Business Model 6 Finance (Discount Cash Flow) 7 Finance (Project Analysis) 8 Finance (Advanced) 9 Marketing (Segment and Target) 10 Marketing (Marketing Research & Marketing Mix) 11 Personnel 12 Competitive Strategy (Strategy to Survive in the Competitive Market) 13 Growth Strategy and Risk (Problem and Strategy of Growing Businesses) 14 Global Strategy and Risk (Problem and Evaluation of International Operation) 15 Summarization |
| Prerequisites |
|
Only applicable for from 2nd to 4th grade students. In addition to 30 hours in the classes, students are recommended to prepare for and revise the classes using handouts, pending the standard amount of time as specified by the University. |
| Required Text(s) and Materials |
| None |
| References |
| None (Related materials are notified in the lectures) |
| Assessment/Grading |
|
Final Examination 70% Quiz(s) and / or Report (s) 30% Both test the basic knowledge on businesses including venture businesses and the ability to apply the knowledge to the real business world. |
| Message from instructor(s) |
| The lecturer talks about topics in the real business world, showing case studies. |
| Course keywords |
| Venture Business, Business Startups, Entrepreneurship, Business Administration |
| Office hours |
| The lecturer is a part timer and does not have his office in the University. Students who need to contact with him are recommended to talk with him just after classes, or send him e-mails (his e-mail address is to be notified at the lecture). |
| Remarks 1 |
| Remarks 2 |
| Related URL |
| https://www.jfc.go.jp/n/english/index.html (Institute for which the lecturer works) |
| Lecture Language |
| Japanese |
| Language Subject |
| Last update |
| 3/23/2020 3:26:07 PM |