| Course title | |||||
| 食料環境経済学Ⅲ [Economics of Food and Environment Ⅲ] | |||||
| Course category | Requirement | Credit | 2 | ||
| Department | Year | 1～ | Semester | 1st | |
| Course type | 1st | Course code | 05sc0007 | ||
| Instructor(s) | |||||
| 野見山 敏雄, 観山 恵理子 [NOMIYAMA Toshio, MIYAMA Eriko] | |||||
| Facility affiliation | Faculty of Agriculture | Office | afjgxte/L1151 | Email address | |
| Course description |
|
Food system and agribusiness are developing with the globalization of agriculture and food market. By this subject, we think a food system from a global viewpoint, grasp the present conditions and problems and examine the future prospects. |
| Expected Learning |
| The goal of this course is that students will be able to understand food system more deeply through reading text books and discussion. |
| Course schedule |
|
We will read the assignment book in turn. It takes the form of a participatory class in which each participant gives a presentation on the chapter that he or she is in charge of and all participants discuss it. We will focus on the speech and presentation during class. Nomiyama will be in charge of the first half. 1. Guidance, Introduction 2. Chapter 1: The Significance and Process of Marketing Chapter 2: Environmental Analysis and Discovery of Market Opportunities Chapter 3 Segmentation and Targeting 5. Product Strategy 6.Chapter 6 Pricing Strategy 7.Chapter 7 Distribution Strategies Miyama will be in charge of the second half. 8. Changes in the business environment of Japanese agriculture 9. Produced "Weak" agriculture 10. Those who destroy Japanese agriculture 11. Deceiving the People 12. Strengthening Japanese Agriculture 13. Agricultural Cooperatives Reform and TPP 14. Reading in turn and summarizing the latter half |
| Prerequisites |
| It is desirable for the attendance student to study economics, agricultural economics. |
| Required Text(s) and Materials |
|
All the text books are written only in Japanese, so please refer to the Japanese syllabus. Glow biz B-school compilation "Revision third edition, Glow Biz, MBA marketing," Daiyamondosha, 2,800 yen |
| References |
| Hisamitsu Ihara "Marketing to learn with a case study” Minerva Publishing , 3,000 yen |
| Assessment/Grading |
|
Three teachers will give their own written homework assignment in last each lecture. Students might submit the assignments in a week. Teachers mark the assignments on the basis of 100 points, so the full number of points is 200points. Grades will be given with the full number of points divided by 2. |
| Message from instructor(s) |
| I expect investigative attitude of the students. |
| Course keywords |
| Farm products, food, marketing, market, food system, globalization, food sovereignty |
| Office hours |
| Nomiyama: It is 6:00 from 4:00 p.m. on the afternoon of Thursday. Miyama: by appointment |
| Remarks 1 |
| Remarks 2 |
| Related URL |
| http://web.tuat.ac.jp/~amtuat/nomiyama.htm |
| Lecture Language |
| Japanese |
| Language Subject |
| Last update |
| 1/8/2021 1:45:50 PM |