Course title
農業市場学   [Agricultural Marketing]
Course category   Requirement   Credit 2 
Department   Year 3  Semester 1st 
Course type 1st  Course code 01rn3067
Instructor(s)
林 瑞穂, 新井 祥穂   [ARAI Sachiho]
Facility affiliation Graduate School of Agriculture Office   Email address

Course description
This lecture about "Agricultural Marketing" focuses on the agricultural product market, which is the core market among the five markets that make up the agricultural market, and explains the historical development, economic significance, and various issues of the market.
Expected Learning
This lecture aims to educate the fundamentals of the agricultural product distribution and look at the impact of the distribution structure on our life.

Corresponding criteria in the Diploma policy:
See the curriculum maps.
https://www.tuat.ac.jp/campuslife_career/campuslife/policy/
Course schedule
1st: Guidance
2nd: Overview of “Agricultural Marketing”
3rd: (Theory) Structure of the agricultural product distribution
4th: (Theory) Vertical adjustment in the food system
5th: (Theory) Global Value Chain perspectives
6th: (Theory) Development Economics
7th: Deregulation and structural changes of the agricultural product market in Japan
8th: Structural changes of the agricultural product market in Japan: Rice and Soybean
9th: Structural changes of the agricultural product market in Japan: Livestock
10th: Establishment of WTO system and Liberalization of agricultural products in the World
11th: Feed and livestock integration by multinational companies
12th: Movements and strategies of Japanese agribusiness companies expanding internationally
13th: Food securities of Japan
14th: Movement of Brazilian agribusiness sector
15th: Summary
Prerequisites
It is a recommended subject of department.In addition to the lecture time of 30 hours, refer to the distributed lecture materials and reference books to do review and prepare according to the standard number of hours at our university.
Required Text(s) and Materials
- Although a specific text is not used, I wish to read a reference book.
References
日本農業市場学会企画『講座・今日の食料・農業市場』Ⅰ〜Ⅴ巻,筑波書房,2000
藤島廣二・安部新一・宮部和幸・岩崎邦彦著『新版 食料・農産物流通論』筑波書房,2012
日本農業市場学会編集『農産物・食品の市場と流通』筑波書房,2019
Assessment/Grading
Evaluation: report 70points, mini-test 15points, reaction papers 15points
Message from instructor(s)
Course keywords
agricultural market, agricultural prices, free trade, multi-national enterprises, food security
Office hours
By e-mail.
Remarks 1


Remarks 2
[Please check the syllabus change due to the spread of new corona virus infection in the classroom of this course.]
Related URL
Lecture Language
Japanese
Language Subject
Last update
4/20/2022 3:13:32 PM