| Course title | |||||
| 技術企業経営戦略論 [Strategy and Management of Technology Corporations] | |||||
| Course category | The Professional Degree Program of Industrial Technology and Innovation | Requirement | Credit | 2 | |
| Department | Year | ～ | Semester | 3rd | |
| Course type | 3rd | Course code | 1060812 | ||
| Instructor(s) | |||||
| 林田 英樹 [HAYASHIDA Hideki] | |||||
| Facility affiliation | Graduate School of Engineering | Office | Email address | ||
| Course description |
|
Management Strategy consists of Corporate Strategy and Business Strategy. Technology strategy is the part of business strategy. Technology strategy is the highest priority for the munufactureing company due to the establishment of the competitive advantage and sustainable competitiveness. Technology strategy covers total business process so that we should focus on the total business process technology development, but total value chain. In order to be the new business from the created new technology, it is required to have the concreate technology strategy due to the conversion of the innovation from real corporate value. That is the reason technology strategy is the key driver of the competitive sustainable growth for the company and how to plan and execution of the technology strategy is the big issue . |
| Expected Learning |
|
Knowledge & Comprehension point (1) can distinguish corporate strategy and business strategy (2) understanding strategy process (3) knowledge of analysis tools and framework Thought and judgement point Can indicate the issues on management strategy, technology strategy, in the real business and analyze multifaceted analysis using knowledge of business/technology strategy and framework and explain that. Atitude point Participation in classes discussion through remarks with purpose consciousness and logic Skills & expression point Can incorporate basic knowledge, tools and framework of technology strategy into reports and remarks appropriately and effectively |
| Course schedule |
|
１）With respect to the planning and implementation of technology strategy, necessary knowledge, frameworks, tools, etc. are explained associated with case studies. Corporate strategy and technology strategy: enhance competitive advantage and sustainable growth. Environment Analysis under uncertainty business environment. Technology strategy planning and execution for the issues of to be. Technology strategy evaluation Execution and implementation of technology strategy ２）Discussion of the case company's issue in the technology strategy. Case Discussion has been performed by using acquired knowledge, framework, and analysis tools through the lecture. #1 Guide of the lecture & report ［Keyword］Management Strategy, Business Strategy, Technology Strategy, Case study: MamaSquare #2 Fundamentals of Technology management (1)［Keyword］Business environment analysis、Innovation model, Case study: ANKER #3 Fundamentals of Technology management (2)［Keyword］Competitive Domein, Value Chain, Case study: Kao #4 Technology Strategy(1) ［Keyword］Management Strategy & technology strategy, technology road map, Case study: Zeon #5 Technology Strategy(2) ［Keyword］Intellectual Property, Alliance, Case study: Toray #6 Short Summary Fundamentals of Technology management, Case group presentation Komatsu #7 New Busines Creation strategy(1) ［Keyword］Product Development process, PPM, Open Innovation, Case study: Toyobo #8 New Busines Creation strategy(2) ［Keyword］Organization structure, Intrapreneur, Innovation Leader, Case study: Next unique #9 New Busines Creation strategy(3) ［Keyword］Value Co-creation, Business model, Business eco-system, Case Study: IBM/Intel #10 Technology Marketing strategy : Customer Value Creation ［Keyword］4 Stage of Innovation, environment analysis, SWOT-TOWS, Case study: Pilote #11 Technology Marketing strategy : Core competence ［Keyword］core competence, RBV, Case study: BASF #12 Technology Marketing strategy : Market Innovation ［Keyword］Product Architecture, Open & Close, Platform, Case study Apple #13 R&D Project management ［Keyword］Stage gate (Phase gate) system Case study: JSR #14 M&A, Corporate Venture Capital ［Keyword］Business Entrepreneurship, Start-up from University, CVC, Case study: JT #15 Summary & Group Presentation ［Keyword］Summary of total lecture & group presentation: Hitachi High technology |
| Prerequisites |
| Marketing, Finance, |
| Required Text(s) and Materials |
|
NO text book Case will be delivered in advance of lectute Hoever, required reading books or papers in the course before attending the lecture.Strongly recommend Pre-reading in the course. |
| References |
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Strategic Management Garth Saloner/Andrea Shepard/Joel Podolny Stanford Univsesity, Graduate School, 2001, Jhon Wiley & Sons, Inc Strategy Safari , Henry Minzberg, 2009 Introduction of Management Analysis Hirokazu Ohtsu, Diamonds, 2013 Competitive Strategy as a story Ken Kusunoki, Toyokeizai Inc. , 2010 Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) James Collins & Jerry Porras, HarperBusiness,2002 Open Innovation: The New Imperative for Creating And Profiting from Technology, Henry Chesbrough, Harvard Business School P. 2006 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Chan Kim, & Renee Maubrorgne, Harvard Business School Pr. 20015 Winning at New Products: Creating Value Through Innovation Cooper, Basic Books 2011 M&A of JT Yasushi Shingai, NikkeiBP Inc. 2015 |
| Assessment/Grading |
|
1) Grade Evaluation Criteria: Class Discussion 50%, Report 25%, presentation 25%, 2) Report evaluation criteria: Degree of comprehension of class contents, Consideration from various angles, Practical application performance, Essay performance, Effort to making Essay, 3) Over 70% of attendance & all Report submission are requested. [ Online lecture and measurement of performance] The grade evaluation in this online class is premised on all attendances and comprehensively evaluates the attitude to learn, quizzes, report, and group presentation. Standard study time set by our university is required to get the grade. The rate of evaluation is as follows: Normal score: 50%, quizzes, and assignment reports (three times): 25%, and online group presentation: 25%. The grade will be given according to the following criteria by comprehensive evaluation: S: 90 points or more, A: 80 or more and less than 90 points, B: 70 or more and less than 80 points, C: 60 or more and less than 70 points. |
| Message from instructor(s) |
| I believe that everyone approaches the ideal person that imagined in a young age. Never give up the dream however never stop any efforts. I believe it is important to believe to become true someday. |
| Course keywords |
| Office hours |
| Needs appointment through e-mail: fq3139@go.tuat.ac.jp |
| Remarks 1 |
| Remarks 2 |
| Related URL |
| Lecture Language |
| English |
| Language Subject |
| English |
| Last update |
| 1/30/2022 5:54:38 PM |