| Course title | |||||
| Electronic Circuit and Power Electronics [Electronic Circuit and Power Electronics] | |||||
| Course category | Requirement | Credit | 1 | ||
| Department | Year | ～ | Semester | Fall | |
| Course type | Fall | Course code | WISE3001 | ||
| Instructor(s) | |||||
| 安藤 泰久, 岩見 健太郎 [ANDO Yasuhisa, IWAMI Kentaro] | |||||
| Facility affiliation | University Research Administration Center | Office | Email address | ||
| Course description |
|
This course is jointly held with "International Communication Exercise I" which is the pre-study sessions for the Steinbeis Training Program in Japan offered by the Graduate School of BASE (Bio-Applications and Systems Engineering) In this course, students hone problem-finding and problem-solving skills through an attractive and unresolved theme; discover their own knowledge deficits; share knowledge with each other through team activities; and improve diverse communication skills in the process. As a result, students will develop autonomy and a foundation for future self-improvement. *Please take this course together with "Outline of Global Leadership II". |
| Expected Learning |
|
To work as a researcher globally and continuously, knowledge of science is not enough; knowledge and skills in strategy and marketing of business administration are also necessary. Through this course, students will understand the following three points by replacing the 4Ps of marketing (Product: research theme, Price: type of money (budget), Promotion: journal, Place(distribution/sales): academic societies) and be able to make their own plans. 1) To redefine one's own research area/field and understand the current situation. 2) Differentiation and positioning from/in competing researchers/groups 3) Which conferences to present at and which journals to publish in |
| Course schedule |
|
1: What is the Steinbeis Training Program in Japan? Diversity and Leadership, R&D Management, Facilitation framework 2: How to develop a marketing strategy Environmental Analysis (PEST, 3C, SWOR-TOWS, Core Competence) 3: Market and Customer Analysis What is STP Marketing? S: Segmentation, T: Targeting, P: Positioning 4: Consideration of Tactics 4P (Product, Price, Place, Promotion) 5: Business Model Canvas (BMC) 9 items for commercialization of BMC 6: New Business Proposal Proposition of business strategy and marketing strategy in teams using business cases |
| Prerequisites |
|
This course is an elective required course for the WISE regular students and required course for third-year transferred WISE students. This course must be taken together with "Outline of Global Leadership II". In addition to the class time, students will need the time for assignments, for refering to the distributed lecture materials and reference books, and for preparation and reviewing in accordance with the standard number of hours of this university. If WISE students continue to participate in the main training program of Steinbeis Training Program in Japan after this course, they can apply for credits in the "International Workshop" in the WISE program. For details, please refer to the syllabus of the "International Workshop" or to the faculty member in charge of this course in the WISE Program. |
| Required Text(s) and Materials |
| Provided accordingly. |
| References |
| Provided accordingly. |
| Assessment/Grading |
|
- Contribution to group activities, content of presentations, attitude toward the course as a whole 70% - Report 30% |
| Message from instructor(s) |
| This is an opportunity to learn how to think about and conduct research projects, and to acquire knowledge that will be fundamental in situations where you work with business people as a PhD. Active discussion and expression of opinions are expected. |
| Course keywords |
| PBL, R&D management, Marketing, New business, Team management, Leadership |
| Office hours |
| Offered by professors of this course based on the appointment. |
| Remarks 1 |
| Remarks 2 |
| Related URL |
| Lecture Language |
| English |
| Language Subject |
| Last update |
| 3/22/2023 8:54:57 PM |